For NGOs

Engage with Business

Few Chinese NGOs have learned how to maximize funding and resources available to them via corporate partnerships to realize their missions. The case is similar for companies in China—with few aware of how to partner with NGOs in a way that has positive impacts on their business and the causes that they support. Through demonstration projects and training, we will leverage our experience and that of our International Advisory Board and on-the-ground learning to develop a network and set of resources that catalyzes engagement and partnerships among Chinese companies and NGOs. We are also supporting a corporate-NGO partnership award to recognize good practices and raise awareness of good partnerships. Part of the Innovation Award for NonProfits (IANP). More information here.

Corporate-NGO partnership demonstration projects

Through CiYuan, BSR is able to support certain partnerships if they are one of our demonstration projects. This is defined as through BSR’s contribution, a demonstration project is a corporate-NGO partnership that is innovative and impactful, serving as a model for others to learn from and aspire towards.

It is important that the partnership:

–Is not just about funding.
–Involves contributions from both NGO and Company that neither have alone.
–Builds the capacity of the NGO partner(s).
–Is innovative by reaching new beneficiaries, using new approaches etc.
–Has an impact and is sustainable.
  • Our first project was working with Nike and the China Youth Development Foundation (CYDF).

Nike contributed their employees, retail and digital presence, as well as their PR expertise and funding to launch a partnership that provided grants, training and mentors, as well as online resources for youth to develop their leadership skills, and make a difference in their communities through sport. BSR's role was in partnership development, facilitation and capacity building.

  • Our second project is working with HP and Huizeren.

HPis providing funding and skilled volunteers for Huizeren to launch a local version of the Taproot Foundation’s Service Grant Program which facilitates skilled volunteering in China. This will enable HP and other companies to use their skilled volunteers to increase NGOs’ operational and program efficiency. Narada Foundation are providing additional funding and resources whilst many other companies (particularly those in the ICT Volunteering Alliance) are also contributing volunteers and benefitting from Huizeren's role as a matchmaker.

Corporate-NGO partnership training

We are providing trainings to companies on various aspects of how to partner with NGOs, and to NGOs on how to partner with companies. We share the experiences learned from our demonstration projects, and BSR's other partnership development initiatives, to build capacity in the sector for meaningful, mutually beneficial partnerships.

Our trainings include those tailored to specific organizations and those customized to groups. We also promote best practices in partnership development at events organized by others as well as through roundtables that we organize to bring companies and NGOs together around specific themes to kickstart conversations and inspire partnerships.

Corporate-NGO partnership award

We are supporting a corporate-NGO partnerships award in China under the Innovation Award for NonProfits (IANP). More information is on the award website in Chinese. The award aims to raise awareness of corporate-NGO partnerships through rewarding and profiling best practices. In addition to the prize money BSR is also providing technical expertise on the criteria and judging, providing training to the IANP winners, and promoting the award through various channels including BSR's channels, our members, and our media partners.

Increase Transparency

A general lack of awareness and trust among corporate and individual donors of the work carried out by NGOs after the 2008 Sichuan earthquake has given rise to calls for greater NGO transparency. In response to this challenge, the Ministry of Civil Affairs (MoCA) is set to release a “Voluntary Disclosure Standard for Charitable Organizations in China” at the end of 2010. However, implementation will require voluntary action on behalf of Chinese NGOs, so there will likely be a disconnect between enforcement and action.

To this end, CiYuan will focus on three key areas:

  • A Voluntary Disclosure Standard and Guide for Charitable Organizations

BSR is working with the China Charity Donation and Information Center to develop recommendations for voluntary disclosures for charitable organizations in China.

  • Endorsement and roll-out of the standard and guide through training

BSR has developed a training module for NGOs on transparency that is based on the Guide and other international best practice. So far we have provided 3 training sessions to a variety of NGOs. In the future, we will expand this training, and make the training module available to our partners to use in their training programs.

  • Encouragement to publish disclosures online

BSR is working with the China Charity Donation and Information Center to launch an online giving platform which will provide an avenue for NGOs to disclose information and an incentive to do so--the ability to raise money.

We help NGOs:

Connect with peers and international experts

Increase fundraising and partnership opportunities with the private sectory

Access new thinking and tools to increase operational and program effectiveness


Non-company entities actively engaged in corporate responsibility activities are eligible to join BSR as Associate Members.  Read more about BSR’s Associate Membership.