BSR`s three-year CiYuan initiative builds cross-sector partnerships to enhance the value of social investment in China. CiYuan will integrate philanthropy with core business strategy, foster collaboration, and inspire innovation.

Align strategic philanthropy with business priorities.

Access new thinking and tools to increase operational and program effectiveness.

Increase fundraising and partnership opportunities with the private sector.


March 22nd, 2013 Corporate & NGO leaders in Beijing discuss “CSR4.0” at BSR’s CiYuan Initiative more

January 30th, 2013 BSR and-SAP holds Focus Groups with NGOs in Beijing and Shanghai on Information Management more

"It is more pressing than ever before to modernize the philanthropy system in China"

Wang Zhenyao
President, One Foundation Philanthropy Research Institute, Beijing Normal University

"Partnerships should be formed at the right time when shared values, resources, and long-term goals are all aligned"

Kelly Lau
Sustainable Business & Innovation, Marketplace Director, Nike China

"Traditionally, our values have been at the heart of our culture. We need to reignite our sense of social values instead of focusing on the technical details of charity"

Peng Jianmei
Director, China Charity Donation and Information Center

"Real innovation starts from the bottom, from people who are close to the social and environmental issues"

Shao Minglu
Chairman, Bright China Holding Ltd., Founder, Peter F. Drucker Academy, and Founder, Bright China Foundation

“The power of charity lies with responsible citizens who are willing to help transform the lives of others”

Xu Yongguang
Vice Chairman and Secretary General, Narada Foundation