Initiative BSR
BSR`s three-year CiYuan initiative builds cross-sector partnerships to enhance the value of social investment in China. CiYuan will integrate philanthropy with core business strategy, foster collaboration, and inspire innovation.

Align strategic philanthropy with business priorities.

Access new thinking and tools to increase operational and program effectiveness.

Increase fundraising and partnership opportunities with the private sector.

"It is more pressing than ever before to modernize the philanthropy system in China"

Wang Zhenyao
President, One Foundation Philanthropy Research Institute, Beijing Normal University

"Partnerships should be formed at the right time when shared values, resources, and long-term goals are all aligned"

Kelly Lau
Sustainable Business & Innovation, Marketplace Director, Nike China

"Traditionally, our values have been at the heart of our culture. We need to reignite our sense of social values instead of focusing on the technical details of charity"

Peng Jianmei
Director, China Charity Donation and Information Center

"Real innovation starts from the bottom, from people who are close to the social and environmental issues"

Shao Minglu
Chairman, Bright China Holding Ltd., Founder, Peter F. Drucker Academy, and Founder, Bright China Foundation

“The power of charity lies with responsible citizens who are willing to help transform the lives of others”

Xu Yongguang
Vice Chairman and Secretary General, Narada Foundation

Click here to Explore the Future of Philanthropy

NEWS

March 31st, 2012
Q4 2012 | CiYuan Newsletter more

December 7th, 2011
CiYuan held a training and fair for NGOs & Brands to facilitate partnerships in the supply chain more